CHOOSE A
CHOOSE APETIT PLEASURE

LE petit pleasure  collection

Too often we deny ourselves the things we love, or save them for special occasions. In France, to deny the pleasure of good food is to not live at all. So, at LU we believe in eating biscuits, for no other reason than because you can.

 

Le Petit Citron

Fluffy pillowy soft bakes, with an added zing of Lemon.

 

Le Petit Cookie

Crunchy cookie laced with thick chunks of rich chocolate.

 

Le Petit Beurre

Irresistible buttery biscuits with a delicate sprinkle of sea salt.

History

OUR STORY BEGAN IN 1846

In true French fashion, LU was born out of love. In the heart of Nantes, a city known for its charm and creativity, Jean-Romain Lefèvre and Pauline-Isabelle Utile fell in love over their shared passion for baking. Together, they didn’t just craft exquisite biscuits - but also a legacy. By uniting the first letters of their surnames, LU was born: Short, sweet, and unmistakably french.

Their delicious creations soon took off, gaining a stellar reputation, and in 1882 LU’s excellence was officially recognized with a gold medal at the Nantes Exhibition. Magnifique!

Today, more than 175 years later, LU has expanded beyond France as an icon of French indulgence - where heritage meets excellence, and every bite is a petit pleasure, just waiting to be enjoyed.

Harmony

Wheat grown in harmony with you and the planet

In 2008, LU launched the Harmony program in partnership with local farmers, with the aim of growing wheat in a more sustainable way. So far, we’ve partnered with 1,268 farmers and 24 millers across Europe. Our Harmony charter covers 39 different sustainable practices. We strive to protect biodiversity, care for the soil, reduce emissions and preserve water. LEARN MORE